Saturday, September 10, 2005

The NEW...

On my way to the Hospital yesterday I was listening to the radio (don't do that much any more now I'm not in the car much) and heard a ad for "the new Holden Crewman". "New"? "New"??? What? This is a car/ute that has been around over two years (source). When does it stop becoming new?

I remember (for as long as I've listened) that radio station 2MMM (Triple M - Sydney) is always promoting itself as "The new Triple M". It has been the same station on the same frequency since 1980 (source), what make it so new?

I think the ACCC really needs to guide advertisers in the use of the term "new". I reckon that something that is over 6 months old (been liberal) is no longer new.

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